To launch TAZO’s new product line, a group of teas made to give back to the planet more than they take, we came up with a wild and meta idea: create an ad regeneratively and spend ZERO DOLLARS on paid media. Instead, we pledged to donate our media budget to the Rodale Institute, a non-profit dedicated to helping regenerative farmers.
We pulled out all the stops to promote this concept organically, and though it looked at times like we might fall short, we ended up surpassing our goal of 250,000 views!
TAZO pledged to donate $1 for every view. Combined with our views on Instagram and YouTube, we eclipsed our goal of a quarter of a million views.