To help launch their new Lower Sugar iced tea line, my partner and I came up with the perfect concept to support Pure Leaf’s “No is Beautiful” mission: The Subtly Sweet Hotline. Influencer, Coco Jones, did a fantastic job with all of my scripts, and we helped millions of viewers say “no” with assertive kindness.
The client loved it and even put the slogan I wrote, “Babes Build Boundaries,” on a limited run of merch. (I look great in my “Babes Build Boundaries” sweater…)
The Subtly Sweet Hotline by @pureleaf is here for all your overly sweet dilemmas. Check out the specific reply videos I wrote below!